Major: Business Communications
If you’re fascinated with the way individuals and groups communicate, you have something in common with business communications majors. These students don’t rest until they know they’re getting their point across in the most effective way possible.
They learn more than how to practice and manage communications within businesses. They also learn how to communicate with those outside the organization, handling everything from ad campaigns to public-relations crises.
Business communications majors learn how to write, edit, and speak professionally.
Did You Know?
- Students of business communications go on to become speech writers, desktop publishers, grant writers, and more.
Are You Ready To...?
- Learn how to write and speak clearly
- Study the history of the media
- Examine the psychology of communication
- Develop and deliver formal presentations using audio/visual aids
- Learn how to improve teamwork within corporations
- Create mock marketing packets and pamphlets
- Work on group projects
- Learn how to train others
It Helps to Be...
A lover of language with great people skills who enjoys working on team projects.
College Checklist
- Is the school of business accredited by the Association to Advance Collegiate Schools of Business?
- How many professors are in the department? Make sure you’ll get the attention you deserve.
- What work have professors done outside the university?
- Will the college help you find an internship in the field?
- Is there an active campus chapter of the Public Relations Student Society of America?
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ”
Mark Twain
Course Spotlight
In a class on public relations writing, you’ll learn how to create and promote a public image -- of an organization or a person. This class will introduce you to a wide range of professional techniques. You’ll learn how to write press releases and public service announcements and to secure TV and radio interviews.
You’ll have to be a writing machine to pass the class -- and take quizzes and exams. But by the end of the semester, you should be ready to ace the writing test you may receive from potential employers. And that’s nothing to sneeze at.
