The admissions processes and practices are changing, both for students and their families, as well as for the secondary and higher education communities. Beginning in 2005, College Board Advocacy convened leaders of the admissions, financial aid, enrollment management and school counseling communities to examine the current state of the profession and to develop ideas on how to improve the school-to-college transition. In this micro-site, you'll find their open letter to the profession, with a statement of values to shape the work of admissions and enrollment officers and school counselors in the 21st century, and action commitments to advance these values.