Introduction
Authorized Usage
- Student Search Service (SSS) can only be used to identify students for admissions and financial aid or scholarship recruitment into accredited higher educational institutions.
- Users will use SSS data exclusively for educational and non-commercial purposes and limit their use of SSS data to disseminating information about admission, financial aid, and special academic programs and opportunities.
- Users must comply with all applicable laws related to electronic and direct mail marketing to minors, including the Children's Online Privacy Protection Act of 1998 (.pdf/270k) and the CAN-SPAM Act of 2003 (.pdf/127k).
- Users must include in all SSS communications a statement identifying The College Board Student Search Service as their list source. Our research indicates higher response rates to mailings that identify SSS by name than those that do not. Users must also offer recipients a quick and simple method for opting-out of future communications.
- Users will not remove College Board seeded names from their downloaded orders.
- Users will not imply that a student is recommended by the College Board and/or will not include the use or a form of the word "nominate" in communications.
- Users will not use language that implies, refers to, or otherwise conveys the message that a student’s specific test score(s) were received.
- Information provided by SSS may not be used to discriminate against potential applicants on the basis of race, color, national origin, age, religion, socioeconomic background, or gender.
- Before creating an order, users are required to acknowledge that they accept the SSS Use Agreement. By accepting the agreement, users assure SSS that their institutions will use the SSS data they receive in strict compliance with our guidelines, and that they respect the agreement the College Board makes with students who voluntarily consent to let Student Search Service send their data to SSS users. Clicking the “Accept” button when you order online acts as the user's signature.
-
Information provided by SSS may not be used to promote test or assessment preparation courses or materials of any kind.
- Users will not disclose SSS data to third parties for any commercial purposes at any time, neither from their original output, nor from their response pool.
- Users may share SSS data with branch campuses only if their initial correspondence permits the student to specifically elect to receive additional information about those branches. Subsequent correspondence must also comply with SSS Acceptable Usage policy.
- Users will not use SSS data to conduct surveys or market research.
- Users will keep SSS data confidential.