User Guide

Recruitment Tips

Purpose of Your Search

Designing your Search strategy depends on what you want to accomplish. The following list shows typical goals you can accomplish using SSS and the right strategy.

  • Increase the visibility of an institution by sending letters, brochures, or other materials that show the campus and surrounding areas.
  • Reach a particular group with email and follow up with hard copy.
  • Augment the general inquiry pool.
  • Increase the enrollment of honors and AP students.
  • Strengthen majors that have low enrollment.
  • Increase student body diversity—racially, geographically, or by gender.
  • Promote new programs.
  • Test new markets.
  • Invite students to campus events promoting an ROTC program.