User Guide

Recruitment Tips

Search by Cycle or Search ALL Students

Search by Cycle or Single Source

Search within a specified test cycle in a given year—Winter SAT, PSAT/NMSQT, Summer SAT, and AP—or choose one test administration (single source)—and receive student records for that cycle that match their selection criteria.

Search ALL Students

Search within the entire pool of test takers from all exam sources across all available testing years. This option allows users to create standing or self-renewing orders that will continue to run throughout the year each time new data feeds into the system. It also allows users to select “Include ONLY New Prospects” to exclude students who were included in previous orders.

Which method is appropriate for you? Start by answering a few basic questions:

Q: Have you had difficulty reaching your desired maximum volume?

A: If your answer is yes, you should consider searching ALL Students instead of a single cycle in a given year. For example, you can search by cycle to select students from the 2010 graduating class who took the PSAT/NMSQT as juniors in October of 2008, or you can search ALL Students to select students graduating in 2010 who took the PSAT/NMSQT as juniors in October 2008, OR as sophomores in October 2007 or as freshmen in October 2006!

Q: Do your enrollment goals include charters or programs that demand 100% market saturation in a particular segment? For example if you must reach ALL college-bound students...

  • in a certain geographic region.
  • whose intended major is meteorology.
  • who scored above 1400 on the SAT (CR+M) AND want to compete in varsity sports.

A: If you can't afford to miss one single qualified prospect, you should consider creating a “standing” order by searching ALL Students. Download all matching prospects seven days after you submit your order, and receive additional matching prospects as they become available throughout the year, up to your prescribed maximum volume.

Q: Do you routinely recruit multiple cohorts (graduating classes) simultaneously, e.g. juniors and sophomores, and want to buy ONLY unique prospects from one year to the next?

A: If you're not concerned with updating your SSS prospects from one year to the next, and want to buy each prospect only once, you should consider searching ALL Students, and using its New Prospects selection option. Any time you select “Include ONLY new prospects,” names you purchased in previous or concurrent orders will be removed from your ALL Students output.

Related Links

New Prospects

If you're still unclear on which method is right for you, then call Search Customer Service or your College Board Regional Representative to dig deeper.