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User Guide

Recruitment Tips

Targeted Searches

A growing number of colleges are designing Search strategies to target students for particular departments or programs. Examples of groups typically targeted include:

  • High-achieving students for honors programs.
  • Rosters of prospective students to contact with information about when your representative will visit their schools.
  • Prospective students interested in special programs and scholarship opportunities.
  • Prospective students you want to invite to your local receptions or open houses.
  • Prospective students who indicate that their parents cannot meet the full cost of a college education and are interested in your financial aid information.
  • Prospective students who would be interested in workshops or other information about certain academic programs at your institution.
  • Prospective students who live near your school and are potential commuters.
  • Prospective students for an under enrolled academic program.