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User Guide

Search Data Sources

Duplicates

Within Orders

SSS uses special software and procedures for finding and removing duplicate names from user output. A student record is considered a duplicate and removed from SSS data if the record matches another.

IMPORTANT: Please note that we do not offer credits against student records that already exist within your inquiry pool; or against names purchased through another list source.

Across Orders

SSS users who place more than one order in a given year should take care to prevent duplicate records across multiple orders:

  • Users who place multiple orders in a single search cycle are cautioned to use mutually exclusive selection criteria to prevent overlap, e.g. PSAT/NMSQT Cycle Search "Order #1" includes students whose combined Verbal and Math score falls in the 120–160 range; PSAT/NMSQT Cycle Search "Order #2" includes students whose combined Verbal and Math score falls in the 100–119 range.
  • Users who order both Winter or Summer SAT Cycle Search and PSAT/NMSQT Cycle Search in the same year can exclude duplicates by selecting the appropriate options on the Search Populations page, the very first screen of the SAT Cycle Search order.
  • Users who order AP Cycle Search in the same year as any other Cycle Search should expect most student records in the AP Cycle Search output to be duplicates of records in the other Cycle Search output. The value of AP Cycle Search in combination with SAT or PSAT/NMSQT Cycle Search is therefore not so much in adding volume, as in adding new qualifying information about existing prospects.

Multi-Source (Consolidated) Orders

Multi-Source orders (selection of more than one data source) will not include duplicate student records within the same order; however, as noted above, multiple (multi-source) orders should use mutually exclusive selection criteria to prevent overlap and to reduce the possibility of duplicates.

ALL Students Orders

The ALL Students data source, with “new prospects” chosen, is the only data source where removal of duplicate student names is automatic – the orders do not need to be mutually exclusive.

The De-Duping Process

The de-duping process is different between ALL Students and multi-source orders: ALL Students – yes; multi-source – no.

ALL Students

Multi-Source

Automatic de-duping within order

Yes

Yes

Automatic de-duping among *all* orders (past and present)

Yes

No

Student Selection

Searches *ALL* students in the database, regardless of College Board exam taken

Searches only those test cycles requested

Parameters

Any and all available

Limited to the selects within the specific test cycle

Delivery

Immediately (first batch); if a standing order, after each subsequent data feed until maximum volume is reached or order end date, whichever comes first

Immediately (if applicable); or after the selected search cycle(s)

Data Sources

All data sources, present and past (up to four years ago)

Data sources from current year and past year only

In addition, ALL Students selects students that match based on multiple years’ of data; multi-source is limited to just the current year and previous year only.

Another aspect to keep in mind when multiple ALL Students orders are submitted on the same day, the system will de-dupe against each one in turn (based solely on the order number sequence). For example, Order 001 will be compared to all previously processed/locked orders during the past years, as appropriate. Order 002 will be compared to all previously processed/locked orders AND Order 001. Order 003 will be compared to all previously processed/locked orders AND Orders 001 and 002, etc.

Each subsequent order placed on the same day has the potential for the total volume count to fluctuate, i.e., be less than the actual volume stated (or contain no students), because the de-duping feature is run against LOCKED orders only.

Therefore, if any order is a sub-set of a broader, more global order, the small order containing the sub-set population should be created first (to ensure it has a lower order number).