Training and Workshops
Student Search Service Training and Workshops
Across the country, institutions are seeing student demographics change, the number of high school graduates decline and campus resources become more scarce. As a result, it has become increasingly important for enrollment offices to develop efficient, targeted methods for reaching students, increasing diversity and targeting new markets.
We invite you to join us at one or many Student Search Service workshops to learn how the College Board can help you develop more strategic and cost-efficient methods to reach prospective students. Some of the workshops are offered in person, other on-line, in all cases, registration is free—sign up for a workshop today!
Summary of Workshops
|
Workshop |
Location |
Date |
|
Data Tools to Support Enrollment Planning & Using Student Search to Microtarget Students You Want |
Coe College, Cedar Rapids, IA |
Wednesday, May 30, 2012 - 9:30 am to 2 pm (lunch included) Click here to register today |
|
Student Search Service: AP and SAT Cycle Search - A Customized Approach |
University of Dayton, Dayton, OH |
Tuesday, June 5, 2012 - 10 am to 2 pm (lunch included) Click here to register today |
|
Use SSS to Greater Advantage |
Cleveland State University, Cleveland, OH |
Wednesday, June 6, 2012 - 10 am to 2 pm (lunch included) Click here to register today |
|
Data Tools to Support Enrollment Planning & Using Student Search to Microtarget Students You Want |
College Board Midwest Office, Chicago, IL |
Thursday, June 14, 2012 - 9 am to 2 pm (lunch included) |
Workshops via WebEx
Coming soon....
Face-to-Face Workshops
Student Search Service® Workshops
Since its launch in 1972, SSS has grown to become the largest, most effective recruiting and admission search tool in higher education today. Colleges and universities are under constant pressure to target new markets, increase diversity and attract qualified students to honors programs or specific majors.
Student Search Service workshops address the current economic challenges and demographic shifts that have affected admission offices across the country and discuss key best practices in student recruitment. Participate in a free workshop near you, and learn how Student Search Service can help you become more strategic in your outreach to prospective students.
Wednesday, May 30, 2012 from 9:30 am - 2:00 pm (Lunch included.)
Coe College in Cedar Rapids, IA
Join us for one or both of these free and informative workshops. Both sessions are suitable for all levels of staff to attend: leadership, associate & assistants, counselors and technical staff.
Morning Session: Data Tools to Support Enrollment Planning
The College Board receives numerous requests each year from colleagues regarding data to assist in the enrollment planning process. This program is designed to give enrollment professionals a comprehensive view of available College Board data. Participants will leave with a reference guide to important national, regional, and institutional information, as well as important links to resources available throughout the year. We hope you'll take advantage of this great opportunity to learn how this data can enhance your recruitment strategies.
Afternoon Session: Using College Board Student Search to Microtarget Students You Want
Many industries know the value of better targeted and individualized marketing outreach; college admissions/recruitment officers also know this. Having more quality data about your prospective students is vital to executing a targeted strategy. Student Search Service delivers significant amounts and quality of key information, yet many schools do not fully utilize its capabilities. In this session, we will cover:
- Uncovering and using all the data you receive from College Board purchases
- Why you should be using Advanced Placement in your Midwest outreach
- Live examples of small list purchases that can have a big impact
Please click here to register.
Tuesday, June 5, 2012 from 10:00 am - 2:00 pm (Lunch included.)
University of Dayton in Dayton, OH
As budgets tighten, admission offices are asked to find creative and effective ways to meet their goals with fewer resources. This session will discuss how to be more strategic with student search. Participants will discover how simple market analyses using College Board tools and data from the National Center for Educational Statistics and state Departments of Education set the stage for a strategic search plan. Learn how AP® and SAT® sources can provide additional populations for your outreach efforts throughout the year, continuously updating your recruitment funnel.
A Customized Approach
Bring enrollment planning to the next level by leveraging current Midwestern Region data, market and institutional data and predictive modeling in segmented and targeted outreach to students. We will demonstrate how using these resources together help institutions to improve messaging and increase return on investment. This interactive session will include an analysis of your current Student Search Service orders to ensure they are aligned with your institutional objectives and offer techniques for improving messaging.
Please click here to register.
Wednesday, June 6, 2012 from 10:00 am - 2:00 pm (Lunch included.)
Cleveland State University in Cleveland, OH
Join us for this free and informative workshop suitable for all levels of staff to attend: leadership, associate and assistant directors, counselors and technical staff.
Changing demographics, the decline in high school graduates, and a decrease in campus resources keeps everyone from the VP for enrollment to the newest staff member under constant pressure to increase diversity, find and invite more qualified students to apply for specific honors or majors, and to target new markets.
Use SSS to Greater Advantage
This workshop will focus on the strategic use of The College Board's Student Search Service®. Learn how the All Students data source can help you identify prospective students who take AP® Exams, and SAT® and PSAT/NMSQT Program tests, and build a foundation for communicating with them efficiently and effectively. We'll discuss how you can best identify students across all test data sources and create "standing orders," which automatically create output files each time we receive new data matching your selection criteria.
The program will also touch on ways in which current Search users can use SSS to greater advantage, including:
- Uncovering and using all the data you receive from College Board purchases
- Using Advanced Placement in your Midwest outreach
- Small list purchases that can have a big impact
Additionally, participants will look at best practices and current findings from Ed Gillis's Annual Survey of Colleges on Current Industry Practices for Undergraduate Freshmen Inquiry Generation.
Please click here to register.
Thursday, June 14, 2012 from 9:00 am - 2:00 pm (Lunch included.)
College Board Midwest Offices in Chicago
Join us for one or both workshops we are conducting especially for our Chicagoland neighbors. The workshop is suitable for all levels of staff to attend: leadership, associate & assistants, counselors and technical staff.
Morning Session: Data Tools to Support Enrollment Planning
The College Board receives numerous requests each year from colleagues regarding data to assist in the enrollment planning process. This program is designed to give enrollment professionals a comprehensive view of available College Board data. Participants will leave with a reference guide to important national, regional, and institutional information, as well as important links to resources available throughout the year. We hope you'll take advantage of this great opportunity to learn how this data can enhance your recruitment strategies.
Afternoon Session: Using College Board Student Search to Microtarget Students You Want
Many industries know the value of better targeted and individualized marketing outreach; college admissions/recruitment officers also know this. Having more quality data about your prospective students is vital to executing a targeted strategy. Student Search Service delivers significant amounts and quality of key information, yet many schools do not fully utilize its capabilities. In this session, we will cover:
- Uncovering and using all the data you receive from College Board purchases
- Why you should be using Advanced Placement in your Midwest outreach
- Live examples of small list purchases that can have a big impact
Please click here to register.