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Introducing College Board Search - Fall 2013
Highlights of newly available prospects – January 2012
The PSAT/NMSQT Search cycle is based on students who took the test in October of the academic year. You can search these students today. Some key facts about these students in SSS:
- 2.7M students who took the PSAT/NMSQT in October 2011 are available in SSS.
- 68% have both a verified mailing and a verified email address, 20% have a verified mailing address but do not have a verified email address and 11% have a verified email address but no verified mailing address. Think about your communication needs to decide which students to target, and click here for more information about search order criteria.
- 47% are currently in their junior year, 43% are in their sophomore year and 9% are freshmen.
- About half of the students taking the PSAT/NMSQT in their sophomore year take it again in their junior year.
- There is a progression in percentiles and mean scores for sophomores and younger students compared to juniors – for more information and to accurately set your score range criteria, refer to the white paper – Understanding 2012 PSAT/NMSQT scores (refer to page 2)
Highlights of newly available prospects – January 2011
SAT first-time test takers
Over 257,000 students took the SAT for the first time in October and November 2010 – names that are now available in SSS. These are students who answered over 40 questions on the SAT Registration Questionnaire and have opted-in to hear from you.
Pattern shifts in PSAT test taking population
In planning your PSAT order this winter, consider these noteworthy facts about the 3.5 million most recent test takers:
- 2.53 million students provided their email address this year, an increase of 25% over last year
- This is the first year in the PSAT's 51-year history that sophomore volumes exceeded junior volumes